I. Am. Livid.
I spent a full ten minutes in the frozen aisle today, carefully selecting my plastic-free, lazy-cooking meal as if I thought I was a judge on X-factor about to change somebody’s life. Only to arrive home and discover it’s bagged in plastic. It feels equivalent to my metaphorical X-factor protégé posting a career-destroying tweet before the final, it just should never have happened.
It does make me question marketing; I bought this item in question because the carton is ‘widely recycled’, It omitted that there was additional packaging inside that wouldn’t be. Was it done intentionally? Have I overthought this? But then again, all the other brands had been entirely honest about their plastic usage and so, they remained on the shelf.
There’s no denial, intentionally or not, I have been deceived and I’m just going to have to pick myself up, dust myself down and find a way to positively spin this ordeal…